Hi Gang! Craig with you once more with something to consider. There’s an old bit of advice about making presentations, or producing an article, that still applies, “Know your audience.” This means don’t speak over their heads with a lot of technical jargon, acronyms, and industry-speak. Make it relative to the attendees and readers. It … Continue reading Know your audience
Amazon
#MKTG – Part 9 – Amazon Ads
Hello, SE'ers. Happy Holidays! I'm sorry to tackle such a heavy subject so close to the holidays. I promise I'm only going to skim the surface today. It will take more than one post to explore how to effectively place an Amazon Ad. Created in Canva by Jan Sikes Yes. That picture was me after … Continue reading #MKTG – Part 9 – Amazon Ads
Vella anyone???
Hi gang. Craig with you today and there’s something new on the self publishing horizon. It’s officially called Kindle Vella. I’m kind of interested in it, and would like to get some debate going on the subject. The first thing we have to do is cover what it is. Vella is a new publishing platform … Continue reading Vella anyone???
Book Review Link on Amazon
Hello, SEers John with you again. Today I want to share something I learned about creating a unique link to Amazon to help your readers locate the review section quickly. You and I both know reviews are tough to get. Anything we can do to make the task easier for the reader is probably … Continue reading Book Review Link on Amazon
To Pre-Order or Not – That is the Question
Hi, SEers John here with you. Today I want to share some information I learned from Dave Chesson on pre-orders on Amazon. As you may know, Dave is the founder of Publisher Rocket, and he is one of the foremost experts on all things Amazon. The question I want to answer is, do pre-orders … Continue reading To Pre-Order or Not – That is the Question
Story Empire 
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