Greetings, SE’ers! Beem Weeks here with you again. Today, I’m discussing book trailers. Are they worth the effort? Book trailers, like so much in the indie publishing world, have become a staple of the promotion game. Book trailers can convey the gist of a novel in a matter of a minute or two. The great … Continue reading Book Trailers: Are They Worth the Effort?
Hello, SE'ers! It's Jan here to talk about another marketing avenue for Indie Authors. Unless you live in a tiny town, there is most likely a bookstore near you. So, I want to talk a little about how to convince them to take a chance with your books. Image by Lubos Houska from Pixabay There … Continue reading MKTG #21 – BookStores
Hello, SE'ers! It's Jan here to talk about an infuriating book marketing pitfall. I will share some tips to help make sure you don't fall for useless book marketing promises that can drain your pocketbook. Image courtesy Pete Linforth via Pixabay New authors are desperate to get their work discovered. And that makes them vulnerable … Continue reading MKTG #20 – SCAMS
Hello, SE'ers! It's Jan again to look at another marketing avenue that has authors everywhere talking. Yes, I am referring to TikTok. Image courtesy Pixabay WAIT! Don't leave! I hear you, and I feel you, but lets at least take a look at it. TikTok Logo First, a bit of history. This app launched in … Continue reading #MKTG 17 – TikTok
Hello, SE'ers. It's Jan again with another marketing tool to share with you. I'm sure you've all participated in Rafflecopters, but have you ever created one? Rafflecopter Logo First, maybe I should explain what a Rafflecopter is, just in case you don't know. It is a contest and a super effective way to gain new … Continue reading #MKTG 16 – Rafflecopter