Hello SE’ers. It’s Jan again with another book marketing tip I hope you’ll find helpful.
We’ve often said marketing is the hardest part of what we, as authors, have to do. And I believe that statement is true. Most of us would be more than satisfied to write our stories and let someone else push them. Unfortunately, unless you make a lot of money, that simply isn’t an option.
Throughout this series, we’ve taken a look at a lot of marketing avenues.
Yet, one of the most highly recommended and useful marketing tools is a newsletter sent directly to your subscribers.
But how do we build a subscriber list?
Most of us have a newsletter signup form on our blogs or website. And many offer something free in exchange for an email address. That’s really great. But realistically, how many new subscribers do you get each month? If you are like me, the answer is ‘not many.’
So, what I’m going to share with you today is a low-budget yet, effective way to increase your email subscriber list. And let me just say I have no vested interest in this company at all. I’ve used it, and it worked for me. Therefore, I’m sharing.
BookSweeps has been around for a long time. It’s not a new fly-by-night company. It is completely FREE to join. You pay per promotion, and you agree to give away two eBooks.
I paid $34 for my last promotion.
You have two choices of promotions through BookSweeps; build your email list or gain new BookBub followers. The promotions are divided into book genre categories, and they fill up really fast! I have found it imperative to put your book in the right category, but there are lots to choose from. You can see some of the current campaigns HERE. You can also see how fast they sell out.
The first promotion I did was specifically to build my email list, as I had decided to dive into putting out a semi-regular newsletter. So, I joined a paranormal romance sweep. I got 469 new subscribers from that campaign. About 10% of those unsubscribed once the campaign ended and prizes had been awarded. Still, it was a huge boost to my email list. BookSweeps sends you an excel spreadsheet with names and email addresses that can be exported directly to your newsletter mailer source. Easy peasy!
I was sold! Since then, I’ve participated in three more campaigns to gain new BookBub followers and each has been successful. None have brought the same astounding results as the first one, but still well worth my money.
BookSweeps provides you with promo materials, Tweet language, and FB posts to share via your blog, newsletter, and social media. The more you share, the more visibility and participation you get. But isn’t that true with anything?
That’s it. Simple. If you are looking for a way to expand your newsletter mailing list, I highly recommend BookSweeps. What about you? Have you tried something that brought success in building your email list?
Let’s talk! Good luck, and thanks for visiting today!
If you’ve missed any of the other Book Marketing posts, here’s a list.
#MKTG Part 1 – OVERVIEW – BOOK MARKETING OPTIONS
#MKTG Part 2 – FACEBOOK ADS AND PASSION PAGES
#MKTG Part 3 – FACEBOOK ADS DETAILS
#MKTG Part 4 – TWITTER ADS
#MKTG Part 5 – INSTAGRAM
#MKTG Part 6 – PINTEREST
#MKTG Part 7 – IN-PERSON EVENTS
#MKTG Part 8 – GOODREADS
#MKTG Part 9 – AMAZON
#MKTG Part 10 – More AMAZON ADS
#MKTG Part 11 – AMAZON A+ CONTENT
#MKTG Part 12 – LinkedIn
#MKTG Part 13 – BOOKBub Ads
#MKTG Part 14 – Book Blog Tours
#MKTG Part 15 – Paid Book Blog Tours
#MKTG Part 16 – Rafflecopter
#MKTG Part 17 – TikTok