Hello, SE’ers. It’s Jan again with another marketing tool to share with you.
I’m sure you’ve all participated in Rafflecopters, but have you ever created one?
First, maybe I should explain what a Rafflecopter is, just in case you don’t know.
It is a contest and a super effective way to gain new followers, gather new email addresses for your newsletter, and increase your readership. All you have to do is be willing to give something away.
When I decided to experiment with a Rafflecopter, my goal was to increase my BookBub and Goodreads following, blog subscribers, ask readers to add Jagged Feathers to their reading list, visit my Facebook Author page, follow me on Twitter, and sign up for my newsletter.
I chose to give away two $10 Amazon gift cards. You can offer free books or a free short story, but let’s face it, there are free books all over the place these days. However, everyone can use a few extra Amazon bucks.
I had no idea what to expect. What if no one entered the contest? It’s like giving a party and you’re paranoid that no one will show up. That happened to me one time, by the way.
Creating the Rafflecopter is super easy. And best of all, it’s FREE! Using the free version limits the number of options you can use for the contest. In other words, I had to decide what were the most important platforms I wanted to build on. The paid version gives you more options, but the free version gave me plenty to try.
Rafflecopter asks you to assign the number of points each entry gains. For example, getting new Newsletter subscribers is important to me, so I assigned a max of 5 points per entry. Facebook was the least important, so I set it at 3 points per entry. That is how the total number adds up at the end of the contest. Rafflecopter counts the entry points. Does that make sense? If not, ask me.
**One bit of advice – Rafflecopter prompts you to preview your contest before it goes live and I highly recommend taking that extra step. I found a broken link I had to fix. Thank goodness I didn’t just throw it out there.**
My contest went live on May 24th. Rafflecopter chooses the time period for it. Mine ran for three weeks, ending on June 7th.
I posted the Rafflecopter to my blog, Facebook, and Twitter. I invested a small amount of money in a Facebook ad ($15) and the rest I just promoted by sharing to groups and reminding people to enter for a gift card giveaway.
As you can see, there were 1,656 entries. I was astounded. Let me clarify. These were not 1,656 people, but entries. Still, I was blown away.
Once the contest ends, Rafflecopter gives you the option to view all the entries, then export them in an Excel spreadsheet.
I exported and downloaded the spreadsheet, which told me exactly what I had gained from the contest.
Then, I let Rafflecopter pick the two winners for me. One noteworthy aspect regarding the winners—You should always contact them first, let them know they’ve won, and make sure the email address is where they want the gift card sent.
Not only did I pick up newsletter subscribers, but several new followers on all platforms.
This is a marketing option I will definitely use again and highly recommend it as a low-budget way to promote and gain new followers.
What about you? Have you ever created a Rafflecopter contest?
Also, if you’ve missed other posts in this Book Marketing Series, you can always go back and read any that interest you.
#MKTG Part 1 – OVERVIEW – BOOK MARKETING OPTIONS
#MKTG Part 2 – FACEBOOK ADS AND PASSION PAGES
#MKTG Part 3 – FACEBOOK ADS DETAILS
#MKTG Part 4 – TWITTER ADS
#MKTG Part 5 – INSTAGRAM
#MKTG Part 6 – PINTEREST
#MKTG Part 7 – IN-PERSON EVENTS
#MKTG Part 8 – GOODREADS
#MKTG Part 9 – AMAZON
#MKTG Part 10 – More AMAZON ADS
#MKTG Part 11 – AMAZON A+ CONTENT
#MKTG Part 12 – LinkedIn
#MKTG Part 13 – BOOKBub Ads
#MKTG Part 14 – Book Blog Tours
#MKTG Part 15 – Paid Book Blog Tours