Hello, SE’ers! It’s Jan again. My last marketing post about doing book blog tours raised a universal question. Since we tend to pretty much follow the same bloggers, how do we widen our circle and gain new readers?
In response to the question, the most effective answer seemed to be paid blog tours. Let me make a disclaimer here. I have not actually tried any of the tours I’m going to share with you today. But that’s not to say with the next release I won’t try some of them. I do think it’s a great way to find new readers and new followers.
I gathered this list of services from other authors whom I know and trust their experience and opinions.
Each promotion has specific guidelines so just check them out thoroughly before you choose one.
Goddess Fish Promotions has successfully coordinated more than 3600 tours in nearly ten years in business.
They offer the following and the costs vary from $55 to $399 depending on what you choose:
- Blurb Blitz Tour
- Book Blast Tour
- Excerpt Only Tour
- Standard Virtual Book Tour
- Name Before The Masses Interview Blog Tour
- Review Only Tour
- Full-Service Premium Virtual Book Tour
They specialize in tours for fiction in all its genres and sub-genres, including but not limited to romance, science fiction, fantasy, suspense, paranormal, historical, mystery, young adult/middle grade/children’s, literary, and women’s fiction.
Silver Dagger Book Tours was founded in 2016, has done over 4000 tours, and worked with hundreds of amazing authors – many of who come back for repeat tours! Two to three tours kick off every weekday with occasional tours on the weekends and EVERY tour is required to have a giveaway so readers can gain a little something and have fun while they enjoy learning about new books.
Their site is clean and concise, and it’s easy to find what you are looking for. That is a plus to me. Here are the services they offer:
Lone Star Literary Magazine offers a variety of book promotions. However, they are specific to books written by Texas authors, or stories set in Texas. So, that is somewhat limiting. Their prices are more expensive compared to the other blog tour services I’ve already listed. However, the plus side is the guaranteed reviews. Compared to the cost of one Kirkus review at around $425, it’s a bargain!
- 15-Stop Reviewapalooza Blog Tour $499 (A review-only blog tour)
- 15-Stop Interactive Blog Tour $399 (includes 7 guaranteed reviews and free giveaway set-up)
- 10-Stop Interactive Blog Tour $299 (author Q&As, guest posts, and 5 guaranteed reviews)
- 1-Day Lone Star Lit Book Blitz or Cover Reveal $249 (For one day, up to thirty top Texas bloggers will feature your book on their blogs and on multiple social media platforms)
- Lone Star Lit, A La Carte prices vary (blogger book reviews without all the bells and whistles of a blog tour)
The Coffee Pot Book Club, was founded in 2015 by award-winning blogger and international best-selling author, Mary Anne Yarde, and has had, to date, over 1 million page reads. It specializes in Historical Fiction, Historical Romance, and Historical Fantasy.
- Espresso Book Blast (Prices are in pounds $65) Minimum 5 blog stops/Maximum 20 blog stops
- Cappuccino Blog Tour ($120) Minimum 10 blog stops over 5 days
- Americano Blog Tour ($260) Minimum 10 blog stops over 10 days
Each option includes an entry into their yearly book award contest. And they post this disclaimer:
The Coffee Pot Book Club cannot guarantee any reviews while on tour. We also cannot guarantee reviews will be positive, although we do ask our hosts to hold off posting a review under FOUR STARS until after the tour has finished.
Here are some others I found that appear to be legitimate, but I don’t personally know anyone who has used them.
I think the bottom line is simply to do your homework before you invest in a paid book blog tour.
Now, it’s your turn. I’d love to hear from you about any paid promotions you’ve used and the results you saw.
Also if you missed any of the past Book Marketing Posts, here you go:
#MKTG Part 1 – OVERVIEW – BOOK MARKETING OPTIONS
#MKTG Part 2 – FACEBOOK ADS AND PASSION PAGES
#MKTG Part 3 – FACEBOOK ADS DETAILS
#MKTG Part 4 – TWITTER ADS
#MKTG Part 5 – INSTAGRAM
#MKTG Part 6 – PINTEREST
#MKTG Part 7 – IN-PERSON EVENTS
#MKTG Part 8 – GOODREADS
#MKTG Part 9 – AMAZON
#MKTG Part 10 – More AMAZON ADS
#MKTG Part 11 – AMAZON A+ CONTENT
#MKTG Part 12 – LinkedIn
#MKTG Part 13 – BOOKBub Ads
#MKTG Part 14 – Book Blog Tours