Jan here with a look at another marketing avenue. I know lots of authors who have had success with BookBub Deals. There are stringent requirements attached to BookBubDeals and they can cost anywhere from $300 upwards to $800. But BookBub ads are something completely separate.
Today, I’m going to share with you my BookBub ads experiment.
Why would you consider a BookBub ad?
Or maybe I should back up a step. Why would you want to have a profile on BookBub?
First of all, it’s free. Secondly, besides Goodreads, it is the largest and most visible place where readers go for the sole purpose of discovering new authors and books. It is also another place readers can post reviews and recommend books.
If you do not have a BookBub profile, I highly encourage you to create one. Then let us know, so we can follow you. If you are already on BookBub, I’d love it if you’d take a minute to follow me and the other authors here at Story Empire. C.S. Boyack Mae Clair Staci Troilo John Howell Harmony Kent Gwen Plano D.L. Finn D. Wallace Peach Beem Weeks Joan Hall
Setting up a profile and adding your books is FREE and painless. Once you have a profile, invite people to follow you on BookBub and start sharing your book reviews there as well as the other platforms where you normally post. When you post a review on BookBub, it automatically shares it to Twitter, so you can see it has the potential to be a vast network.
Now that you have a profile set up, on to the subject of running a BookBub ad.
To begin the process of creating a BookBub ad, you go to a different website – BookBub Partners
Over in the right-hand corner, you’ll see a green button that says, “Create An Ad.”
Once you click on that, the first option will be to select a reader format. The choices are eBook or Audio. Next, you upload your book, then choose whether you want to upload your own creative ad or use their templates. I highly suggest you use their templates the first time around. Once you choose, you will be prompted to enter a retailer link. If you have a Universal Link, that would be excellent. If not, then I’d suggest using the Amazon link.
On to targeting.
This is where I saw the biggest difference between BookBub and other social media ads.
Notice your choices for targeting. You can only add authors and categories. This will require you to do your homework. What authors write books in your genre? Once you get that list, then what authors have the biggest following? For example, I ran an ad for Jagged Feathers. It is romantic suspense, so I searched for the most popular authors writing in that genre. There is a LOT!
But, as I typed authors’ names into the search box within the ad setup, it showed me the number of followers each had on BookBub. That made it easy to choose. I don’t know if there is a limit to the number of authors you can add to your targeting, but I selected 27.
Choosing categories was very simple. For example, I chose Contemporary, Suspense, and Paranormal under the Romance category.
Here is what the ad looked like.
The next prompt is to schedule the dates you want the ad to run and set a budget.
You will notice that I set my budget at $50. For me, that is a lot of money to put out, but I really wanted to give this a good shot. I would suggest starting with a $20 budget for your first ad. After a couple of days, take a look and if you aren’t getting any results yet, then tweak your ad. After two days, I made some changes. After a week, I made more changes. In the BookBub tutorials, they recommend tweaking the ad until you do see some results.
Also, related to the budget is the choice of either CPC or CPM.
CPC is ‘cost per click’ and CPM is ‘cost per 1,000 impressions.’ I recommend choosing Cost Per Click. You only want to have to pay if someone clicks on the ad.
The last part of the setup is naming your campaign. Then you are ready to go live with it.
Once the ad is running, you have several options for monitoring the stats.
Daily Stats gives you the total of impressions and or clicks per day. Aggregate Stats gives you an overall picture of where you are getting the most returns. For instance, for the above ad, I got the most impressions through the author, Kristin Hannah. So, you can see that you have the option of constantly changing the categories based on results.
The third monitoring option is Ad Details which shows you everything about your ad (see screenshot above).
I got a lot of impressions on the above ad, but no clicks. So, was it successful?
As far as immediate ROI (return on investment), the answer would be no. As far as exposure, the answer would be yes. With well over 10,000 impressions, I know a lot of folks saw Jagged Feathers. Who knows, if they see it again, they might be prompted to buy it.
I’m not 100% convinced that BookBub ads work, but I do think it’s a platform I want to explore further.
Now, it’s your turn. Have any of you ever tried BookBub Ads? If so, what were your results?
If you missed any of the other segments of this book marketing series, you can catch up below.
#MKTG Part 1 – OVERVIEW – BOOK MARKETING OPTIONS
#MKTG Part 2 – FACEBOOK ADS AND PASSION PAGES
#MKTG Part 3 – FACEBOOK ADS DETAILS
#MKTG Part 4 – TWITTER ADS
#MKTG Part 5 – INSTAGRAM
#MKTG Part 6 – PINTEREST
#MKTG Part 7 – IN-PERSON EVENTS
#MKTG Part 8 – GOODREADS
#MKTG Part 9 – AMAZON
#MKTG Part 10 – More AMAZON ADS
#MKTG Part 11 – AMAZON A+ CONTENT
#MKTG Part 12 – LinkedIn