It’s Jan again with another look at the convoluted maze of book marketing.
To be honest, I don’t view LinkedIn as a place to market my books. However, that being said, there are over 800 million users on LinkedIn. That’s a pretty big platform.
When LinkedIn was created in 2003, it was the only social media platform dedicated solely to professional individuals. And what a great place to do a worldwide job search! Over the years, it has morphed into just another online place to either have a presence or not.
I was most curious about LinkedIn advertising and didn’t expect to find much. Here’s what I did find.
The headline proclaims: How to Advertise on LinkedIn – 5 EASY STEPS.
Hmm. Sounds easy enough. So, of course, me being me, I tackled it.
The steps were simple and they were right, it was easy enough. Basically, they use the same Facebook method of audience-building and targeting. You select regions in the world you want to target, then create an audience made of up relative interests, such as readers, books, eBooks, etc.
So, I decided to give it a try.
I got all the way past the audience and targeting steps before I hit a roadblock.
The error message said I must have a valid LinkedIn Company or Showcase page in order to set up an ad.
I have a public profile page, but that doesn’t qualify. I tried to set up a Showcase page using my Indie Publishing Imprint, RiJan, but it denied that one too. I shrugged my shoulders and moved on.
Here are some viable ways for us to utilize LinkedIn:
- Create a page and showcase your books in your header
- Upload a profile picture (preferably one that gives you a professional appearance)
- Make sure your headline is more than just a job title – For example, maybe you have a one-liner you use with your author name, like we do here at SE. That’s perfect)
- List all of your published books with links to where they can be found. (For convenience I simply attached my website at the link to the books.)
- Connect your blog posts to LI (This is super easy to do and each time you publish a post, it automaticlaly appears in the LinkedIn feed) It might not help, but it also can’t hurt.
- Add each new book you publish to your page.
- Visit your page once in a while and update information. Did you know you can upload book trailers and other graphics?
Here’s what I don’t like about LinkedIn.
I get invitations to connect all the time. I take a look at the profile and if they are an author or some other part of our industry, I will most likely connect. What I HATE, is the minute I connect a long message pops up in LI Messenger trying to sell me a product or service. It is a huge annoyance.
And, as with any social media platform, there are trolls.
Again, those most often show up in direct messages. If I ever find a way to block them, I will jump on it!
The bottom line for people like us just trying to sell a few books, LinkedIn is not the optimal place to do that. However, it cannot be discounted and even if you only check on, or update your page once or twice a year, it’s still a solid base to utilize.
If you are on LinkedIn and want to connect, let’s do it! https://www.linkedin.com/in/jansikes/
Now, it’s your turn. Tell me your opinion/experience with LinkedIn.
And if you missed any of the other segments of this book marketing series, you can catch up below.
#MKTG Part 1 – OVERVIEW – BOOK MARKETING OPTIONS
#MKTG Part 2 – FACEBOOK ADS AND PASSION PAGES
#MKTG Part 3 – FACEBOOK ADS DETAILS
#MKTG Part 4 – TWITTER ADS
#MKTG Part 5 – INSTAGRAM
#MKTG Part 6 – PINTEREST
#MKTG Part 7 – IN-PERSON EVENTS
#MKTG Part 8 – GOODREADS
#MKTG Part 9 – AMAZON