Hello, SE’ers! Welcome back to my book marketing series!
Today I’m going to talk about Goodreads, a platform that we might not think of as a marketing avenue.
We love Goodreads for many reasons that include a way to keep up with the books we read and review as well as a place where reviews aren’t blocked like they are sometimes on Amazon. I find that an oddity, considering that Amazon owns Goodreads, but that’s a whole other issue.
I recently participated in a Webinar about ways to enhance your presence on Goodreads, and that is what I’m going to share with you today. I hope you find the suggestions helpful.
There are over 125 million readers who regularly interact on Goodreads. It is quite literally the biggest virtual book library in the world.
According to Alessandra Torre, in fifteen minutes per day, you can reach 100 million readers. I’m not quite sure I buy into that, but I did find some of her suggestions enlightening.
The number one and repeated suggestion throughout the webinar was to keep your profile and bio on Goodreads updated. She stressed that many times. Give readers the chance to learn as much as possible about you with a robust profile. Once you’ve claimed your profile, complete it with as much information as possible. Upload your author photo, include a detailed bio, and provide information about your Twitter, Facebook, and blog accounts. For the bio, avoid the corporate-sounding bio and use your writing talent to create something personable! Guess what? When I looked, my profile was way out of date, so I remedied that right away. While you are there, make sure all of your books are listed.
Another strong suggestion throughout the webinar was to make sure your AISN is added to each Goodreads listing.
It’s a good idea to like and comment on reviews. The more action a book gets, the more it moves up in the ranks. There have been rumors that Goodreads is drama/troll central. This is a false rumor. There are trolls everywhere, but I can say that I’ve never had to deal with this issue on Goodreads.
The Goodreads algorithm is exposure on the site, either from paid placement, or engagement. Ms. Torre does not recommend that Indie Authors use the paid placement option.
What she does suggest, however, is that authors write a review for their books. What? I would have never thought to do this. She referred to it as a sort of letter to readers. Here are the specific steps for that:
- Don’t choose a star rating
- Describe the book in your own words
- Insert purchase links
- Use graphics, highlights etc
- Share reviews on other social media platforms
- Do this 1 – 2 times per month.
Here’s an example of what an author review looks like. Notice it is tagged as being from the author.
Have you ever boosted a book on Goodreads? I have to admit I haven’t, but I most definitely will give it a try with my next release.
The number one way to boost a book on Goodreads is through a giveaway. You can give away as few as two copies or as many as 100. I do suggest if you do this, you make it an eBook giveaway to avoid having to pay postage for print books. I’m sure many of you have participated in these giveaways before, and I’d love to hear how it went for you. The goal of a giveaway is to get readers to add your book to their ‘want-to-read’ shelves. That alone gives the algorithm an enormous boost.
Torre talked about a pre-release giveaway for $119. Here is a link to more details. She was specific about running the giveaway for 30 days before your release date and ending it 3 days prior to the release date.
I highly suggest, if you are going to set up a giveaway, you use the link listed above for step-by-step instructions.
And last, but not least, ask others to follow you on Goodreads!
We, here at Story Empire, would love it if you’d click over and follow each of us.
Thank you for stopping by! I hope you found this post about Goodreads helpful. If you missed any of the book marketing posts, here are the links:
#MKTG Part 1 – OVERVIEW – BOOK MARKETING OPTIONS
#MKTG Part 2 – FACEBOOK ADS AND PASSION PAGES
#MKTG Part 3 – FACEBOOK ADS DETAILS
#MKTG Part 4 – TWITTER ADS
#MKTG Part 5 – INSTAGRAM
#MKTG Part 6 – PINTEREST
#MKTG Part 7 – IN-PERSON EVENTS