Hi SEers! Denise here to talk about the next step after we celebrate a release—or a blog tour.
All the formatting, editing, and your book cover done? The release date has been set, and soon everyone gets to read your masterpiece. Whew! But there is one more thing I do that is a part of the dreaded marketing or saturate the blogosphere with the new release.
There are companies out there who will handle your tours for you, but I’m a more do-it-yourself type of person. So, I reach out to my amazing blogging friends and ask for help.
Here are some ideas to help your tour go smoothly.
- Know when you want to have your tour. Same day? Over a week or a month? Let your hosts pick what works for them. There are programs to do this or have specific dates available.
- Create a banner for the tour and social media.
- If you are going to do a book video, it would be good to share it during your tour.
- Give each stop something different to read. It could be a paragraph of something connected to the story, or I enjoy including some fun facts. No one wants to follow your tour around and read the same thing over and over.
- Have a few excerpts to share with different hosts.
- A character interview makes for fun reading during a tour.
- Spell check your post, and any pictures used please make sure there are no copyright issues. I’ve had that problem once when hosting a blog for someone and had to deal with a lawyer who tried to take me for a hefty sum.
- Include your author bio, picture, and book cover, along with all your important links for social media and where to purchase your book in your blogs.
- Ask your host how they want the material sent to them. Some want all the files and pictures separately, and others like it put together in HTML format.
- Be sure to thank your host and promote the blog for them.
Once you get everyone scheduled, and the blogs sent to the hosts, be sure you visit the blog and respond in a timely manner. I’ve been involved where either I’ve hosted, and the person whose book I was promoting never showed, or I was a guest, and the host wasn’t available. Either way, people appreciate you being there if they take the time to visit and comment.
You can also do a cover reveal tour with a pre-order attached before you release. There are many ways to promote a new book, including author interviews and advertising, but a nice way to kick it off is a book release tour.
Do you do book tours for your new releases? Why or why not?