Hi SEers. John, with you today. I would like to continue the discussion that I started last time. (you can view it HERE) As you will recall (or not), I discussed some research I did on preorders on Amazon. I came to the conclusion that preorders unless you are a famous author, pretty much work against the idea of Amazon deeming a book worthy of promotion. That is because Amazon only promotes books that show steady sales and not peaks and valleys.
Today I would like to point out the benefits of running a preorder.
After all, like the sign implies, not everything in life is directed to the purpose of getting recognized by Amazon. There are several benefits of pre-order, so let’s dive in and cover them.
Benefit One – Author sanity. When you set your book up for a preorder you also receive the sell links from Amazon. This means you can go about your business of setting up your author page, your book page, and any tour information without the worry that your book is just sitting there with no support. You have to be warned, though. Amazon still counts the days that your book sits there without sales in its 30-day algorithm of successful books. It is nice, however to not to have to worry about your standings until that fateful shipping day. As an aside here. I wonder why we all even care about standings. Unless we are a best-selling author or have chosen a very obscure Amazon category, our standings are usually going to be disappointing anyway.
Benefit Two – Author Rush. The big sales spike on the first day of shipping might move the needle on your Amazon rank. The net effect of that gets the heart pumping and the hope that the sales will continue forever. It is a great feeling. All your hard work is finally paying off. Of course, you have to remember what Newton put forth as a theory. What goes up will come down. This is especially true if you don’t have a marketing plan that carries beyond the first shipping day of a pre-order period.
Benefit Three – Author peace. During the preorder period, you can come back and change anything in your book. This means if you have a glaring typo, you can fix it. Where the peace comes in is you don’t necessarily have to have your book 100% before the preorder period. If you want to proof, it one more time you can do that. If you want someone else to proof it you can. If you want to change that scene that has always made you cringe, you can do that too. Truth alert. You can do all these things after you publish your book, but any glaring mistakes will have been discovered by your readers. During the preorder period, all mistakes remain the exclusive knowledge of the author.
Benefit Four – Author growth. With an active preorder period, there is a very real opportunity for attracting new readers to other books by the same author. As awareness goes up, some readers may choose to buy one of the books that is available right away. Since they cannot have the book on preorder right away, their interest may switch to another which isn’t a bad thing.
So, there you have four good reasons to do a preorder. I guess preorder or not is all a matter of what you want to accomplish. I hope you found this “other side of the argument” useful. Tell me about your preorder experiences.