How Many Accounts is Too Many? #SocialMedia #MondayBlogs

/ Mae Clair

Happy Monday, SEers!  It’s a new week and a new subject. Lately, friends, family, and I have been discussing social media. Even co-workers. I’ve come to realize many people have a love/hate relationship with social media, or at least some of the platforms, and the bulk of activity that takes place there.

I’m not here to debate the merits of social media, rather to offer some suggestions on how to best use it as an author. As writers, we need to have a social media presence. The world exists online, therefore it’s a necessity we’re there too. Obviously, there are tons of social media outlets available, but when does your message become diluted?

Eggs with funny faces in an open egg carton on wood floor

In the world of advertising—regardless the nature of your product or service—the goal is to achieve Top of Mind Awareness. TOMA is the golden standard everyone hopes to attain.

If I say “dandruff shampoo” you’ll probably think of Head and Shoulders. If I say, “best-selling horror novelist,” you probably think Stephen King.  Best-selling YA fantasy series? How about Harry Potter?

There was a time when businesses used the bulk of mediums available to obtain TOMA. Many felt the need to be everywhere. Web, print, direct mail, radio, etc.  Most businesses, however, work with a budget and only have x-dollars to spend. When invested in multiple mediums, there isn’t enough impact, only a ripple. Poof, and you’re done. Advertisers became smarter and realized they weren’t netting a good ROI. Rather than scatter their message across many platforms they focused on what worked best.

I look at social media the same way. I could be everywhere, spending five minutes here, five minutes there, but am I making an impression?  I’d rather put most of my eggs in one basket, rather than having many baskets with only one egg.

If I build a social media fiefdom, the bigger the fiefdom becomes, the more likely I am to neglect specific regions. (Click to Tweet)

I currently use the following social media accounts:
My website and blog
Twitter
Facebook Author Page
Google+
Pinterest
Instagram
Goodreads
Triberr
Creator Collabs
StumbleUpon

Seriously? Ten accounts? Am I insane? Who has time for that? Let’s not forget we’re also juggling writing, editing, promoting (or own work and others), working a regular job and/or maintaining a household.

When my first book was published six years ago, I tried to be everywhere. Eventually, however, I remembered the rule of TOMA. Connect, don’t be a ripple in a social media stream. That means investing more time in a few baskets, rather than minimal time in many. When you stretch yourself too thin, your message becomes diluted.

In advertising, you’re most likely to make a bigger impact by being seen repeatedly in 1-2 markets rather than 1-2 times in many. (Click to Tweet)

Find what works for you and invest the bulk of your time there. For me it’s blogging, Twitter, and Tribber. To a lesser degree, I think I’m going to find Creator Collabs highly useful. It’s a sharing platform two of my fellow SE authors recommended, and I’ve found it works well in conjunction with Twitter, my preferred social media program.

Am I still going to maintain my other accounts? Sure, but I’m not likely to be very visible on them. Facebook is woefully neglected, and I can’t remember the last time I made an effort with Pinterest and Goggle+. Realistically, there simply aren’t enough hours in the day.

Your magic mix of social accounts could be something else entirely—Facebook, Google+ and Pinterest. Or maybe you like LinkedIn, Snapchat, and YouTube. It’s a matter of deciding how many baskets and how many eggs are right for you.

Quality, not quantity. It’s an old idiom, but it holds true. Social media has allowed me to make friends with numerous authors, bloggers, and readers for which I am grateful. We’ve got a wonderful networking community online, but there comes a point when juggling too many eggs is going to result in the basket tipping over. Then you get—splat!

Basket of eggs on side with several outside of basket, broken open

How do you view social media? When are too many accounts too many? Do you find yourself signing up for everything that’s out there, and then only using a few? Biggest question of all—if you weren’t an author, would you still have all the social media accounts you presently have? Would you use social media at all?

118 thoughts on “How Many Accounts is Too Many? #SocialMedia #MondayBlogs”

  2. I came to the conclusion I am stretched too thin. I have Facebook. Plus Facebook page, Flickr, DeviantArt, Tumblr, WordPress, Twitter, Instagram, and two YouTube accounts. I have no life. Tumblr and Twitter will be the first two to be removed from the list. I never liked them much anyway.

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    • Hi, Squashy Moss. That’s the risk we run when we open too many accounts….stretching ourselves too thin. There comes a point where we have to get choosy and decide what works and what should get the boot. Sounds like you’ve already made up your mind. You really DO have a lot of accounts. No way could I keep up with that.

      As busy as you are, I appreciate you taking the time to drop by and share your thoughts. Good luck on trimming down those account!

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      • Already given Twitter and Tumblr the chop and I am uploading videos to my favourite YouTube and getting rid of the other. It is a tough choice between Flickr and Instagram though. I have 4,528 photos on Flickr I guess it’s decided already😀

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  3. Pingback: Author Inspiration and This Week’s Writing Links | Staci Troilo

  5. Isn’t that a good question? You know the way I respond to soc. med. but it’s more from reticence than anything else. I think my preferred platform would be Twitter although I am rarely there. I’ve closed my Facebook account. I know I would continue to blog, for obvious reasons. About it, I think. I prefer to just keep writing for fun rather than go through the trauma of trying to sell it. I haven’t put a new book up on Kindle or anywhere else for about six years! Terrible!

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    • Frederick, Frederick, Fredrick, may I just say—ACK!!!! 🙂

      It’s good that you’re writing for fun but your short stories are so FREAKING AMAZING I wish you’d cobble a bunch of them together and put them in a book. I’m also in love with the tale you’re currently spinning on your blog. The world needs to discover what an amazing author you are.

      Then again I’m reminded of a song by Harry Chaplin called Mr. Tanner, in which a humble tailor was also an extraordinary opera singer. According to the song, he nearly lost the joy of that when friends pushed him to attempt to sing professionally. So I guess, what do I know? Except that I love your stuff 🙂

      I’m glad you’re writing for fun because I get to reap the rewards of that when you post.

      For the record I am thisclose to closing my Facebook account too. I really could do without that platform.

      Thanks for stopping by and sharing today. And even if you don’t publish, please keep writing. I always look forward to your cleverly spun tales 🙂

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      • You’re so kind to me! You just – inspire me – sometimes to a point where I think I could do exactly that. Thank you – and especially for making sense of my comment. I just re-read it, I have no idea what happened! Yeah, I should do something. Meanwhile, I am glad you are gaining the success you looked for from the Creator Collabs. They’re certainly worth looking at. Happy bookselling!

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      • I’m still learning the ropes on Creator Collabs, but it does seem like an awesome group. And no worries–I made perfect sense of your comment.

        I’m also glad to know that maybe, just maybe, I have you thinking about putting a book of shorts together. I would splash promo all over my bog in a heartbeat.

        As for the rest, and your very great talent, I speakith only the truth, Sir. Only truth! 🙂

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    • It comes down to which platforms will work best for you, Julie. You can always branch out to include more, but I find the ones on the fringe (those I use left often) are more for keeping a “presence” online then any true engagement. I love my blog, Twitter and Triberr for those. I know a lot of authors who love Facebook and have great success there, but I’ve never been able to wrap my head around that one. You’ll have to see what works best for you!

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  7. I have been thinking a lot lately about focusing on fewer areas – I have a love/hate relationship with social media. I know it is vital for an author but I hate how much time it takes. It is no wonder people are making a living helping others manage their social media accounts. If I had unlimited funds I would sign up for this service! Good to know I’m not alone in my struggles.

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  11. I have such mixed feelings about social media. I concentrate on twitter, my webpage, and my blog–which feeds into my author’s facebook page, too. Sometimes, it feels like all the work is worth it, and sometimes, I shake my head and wonder. I’ve made wonderful friends online, but it’s easy to lose them. I understand. Life gets busy. Other things take priority. I like connecting with readers, but if I weren’t a writer, I’d use social media a lot less.

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    • I feel the same way you do, Judi. If I weren’t a writer, I wouldn’t be half the places I am online. I’ve made great friends, but as you pointed out, sometimes they fade away as other demands in life take priority. Your set-up with your accounts (website, blog, and Twitter) sounds pretty much like mine. And there are times I can do nothing but shake my head and wonder too!

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    • Hi, Margaret. I am so glad to hear that my post was helpful. It’s just too hard to be everywhere all of the time. I’ve found by concentrating on my primary social media sources, I make better connections—and am able to remain sane! 😀
      Thanks for visiting and commenting!

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  15. I think you’re spot-on. It’s better to use a couple and do well on those than to scatter ourselves all over. I focus my time on Twitter and my blog, though I don’t post on my blog much. I mostly visit other blogs. But I still like to put something up on my website once or twice a month. I try to post to my FB page once or twice a week, but that site drives me batty. Like you, Pinterest and Google+ see little of my time. Would I still be on social media if I wasn’t an author? It seems unlikely. If I was, it would be far less frequent.

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    • Carrie, you sound just like me. I do a lot of visiting to other blogs but am not the best with keeping up with my own. I do find that those visits have really helped me build relationships, even when I’m not posting on my own site Ideally, I’d like to post 2 times a week but if I make a few times a month (at this point) I’m happy. FB definitely drives me batty. I’d be happy if the whole platform imploded 😀

      And like you, if I weren’t an author my social media footprint would be far less than it is now. A lot of what I do online is out of necessity rather than choice. Wouldn’t it be nice if we could just visit the sites that interest us, rather than the ones where we’e expected?

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  16. Great article, Mae. I really struggle with this and it’s a relief that one or two (or three) is plenty. Even that is hard to keep up with. I focus on my blog and should really try to spend a little more time on Twitter and FB, but I’m happy if that’s it. This helps me get a little more focused. 🙂

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    • Diana, thanks for chiming in and sharing your thoughts. It seems the bulk of writers find their blog the most important element in building relationships and I’m in that camp too. I do use Twitter a lot, but I’m awful with FB. I think 2 or 3 is plenty as well. More than that and my head starts spinning, LOL.

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  18. Surfing back through. You’re tearing it up today, maybe it’s the eggs. Once I log in to most sites I leave them active and can share there by using the sharing buttons. I have to manually share to Flipboard and Stumbleupon. The buttons don’t seem to like me for those. I manually pin things on Pinterest too. If I have to manually share something, I get selective and don’t share date night and dog pictures. I’m going to mention that I’ve also set up some sites to go get my blog posts. My posts are on my Amazon page and Goodreads too, but all roads lead back to Entertaining Stories.

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    • The eggs are kind of cool, aren’t they? 🙂

      I’m glad you surfed back through to share more. I need to start using Flipboard more. You do so good with that. I really need to devote the time to make it work for me. My blog feeds to Amazon and Goodreads too. Every now and then I’ll get a notice that someone liked one of blog posts on GR. It shows that people do read posts on various sites!

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  20. Interesting post, Mae. I agree, there’s simply not enough hours in a day to spend them promoting yourself on social media.
    I’ve been working hard to bring up me followers on my website/blog because it’s my home on the web. After that I share from Tribber(love that platform!) and Twitter before stopping by Facebook to check my groups and promote on a few of the reader groups.
    Pinterest is great for creating visual boards to help me with my wip, but I don’t get on as much as I used to.
    And then there’s the email nightmare, don’t get me started on that one, lol

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    • I love Tribber too, Jacquie. It’s so easy to share and make connections.

      I need to concentrate more on my blog too and reaching out to others in the blogosphere. I think those are the strongest connections we make and the ones that last the longest.

      It sounds like you are doing really well on a number of platforms, including Facebook and Pinterest. And I hear you about email–all of my blog notifications feed there and they can really stack up, LOL.

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  21. A most interesting post, Mae. I love reading about how other people manage the demands of social media. I use my blog (first love because it is so much more meaningful and deeper than the other social media), twitter, Facebook and Instagram. I post everything to google because it is a huge search engine and I think it is good to have your stuff available for any search on Google. I like Instagram because is works well for my artwork and is quick and easy. Twitter reaches a lot of people and so does my FAcebook.

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  22. I have recently come to the same conclusion and started deleting accounts. The extra ones were causing me too much stress as I wasn’t using them anyway and I think it looks worse when someone stumbles upon an account of yours that you rarely post to. It makes you look neglectful and scattered, so rather than keep too many i’ve started getting rid of a few and focusing on the ones that work best for me (Twitter, a little Facebook, and my WordPress blog.) Thanks for a great post.

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    • Hi, Shana. I applaud you for taking that step and deleting accounts you don’t use. Stress is the key word. I often find myself stressing about the accounts I neglect. For me, Facebook is my nemesis. I would love to get rid of it, but then wouldn’t have the ability to run ads. Right now I have my blog set to feed to my FB author page, but I always forget to interact, so I think that reflects badly on me. There would be such freedom in just deleting the thing. I guess I need to find other ways to market myself rather than relying on FB ads.

      Thanks for sharing. Your comments are spot on!

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  23. Mae, this piece is going to help sooooooo many people. The struggle is real!
    An interesting thing I just noticed is that I typically only use the Twitter share button when visiting fellow bloggers. Sometimes Google+, but rarely. Interesting discovery! Perhaps it’s because I know I can’t actively and mindfully manage the engagement that may follow. BUT engagement is what we’re aiming for! Okay…now my head hurts. lol. Cheers! 🙂

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    • Wow, Natalie now that you pointed that out, I’m in the same arena. I tweet a lot, but when I visit a blog, why aren’t I using Google+ too? I hate that I have to be signed in with Google (rather than WordPress) so that could be the culprit, but just thinking of all that content floating around out there, that I’m not commenting on (I already have that problem with my blog feeding to Facebook) gives me a headache too! It’s a good thing we can laugh about this stuff otherwise we’d surely go nuts! 🙂

      Thanks for visiting. Cheers to you too!

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  25. I have a lot of accounts but I used main ones daily and others as necessary. I try to use my blog to speak to my social media which is mainly 5 or 6 of those that go out automatically. I supplement to other social media as necessary but not constantly. I have to balance time and necessity. Nice post today!

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    • I like your approach that you use “main” ones daily and others as necessary. I guess that’s what I do too. Only those others as necessary tend to be neglected more than they should be. I have my blog feed to Twitter, Triberr, Facebook and Google+ but I always forget to interact on FB and G+
      Like you said—time and necessity!

      Glad you enjoyed the post!

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  27. Reblogged this on IdeasBecomeWords and commented:

    Hallelujah 🥂
    Wordpress and instagram are all I can keep up with now. Twitter can sit still for a bit; I exist there but have nothing yet to push in the way of a title. I feel comfortable here on my wordpress sofa, sharing my journey. This post gives me permission to continue to do that. That and the monk 💙

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    • First, thanks for the reblog. I appreciate the share!

      The WordPress sofa is a great place to hang out. Although I’ve fallen back on blogging lately, it’s still my favorite platform for connecting online. I have an Instagram account but tend to be neglectful of it. It’s an easy way to share, so I definitely need to do it more, especially since I am so bad with Facebook.

      It sounds like you are quite comfy in your journey 🙂

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  28. If we’re going to continue the egg metaphor, then I think I’m a shell. A broken one. I never wanted to be on social media. It just doesn’t feel personal to me. I’d rather have a one-on-one conversation with someone and look into his or her eyes than just be two faceless accounts babbling at each other. These days, the anonymity social media offers seems to bring out the worst in people, anyway.

    I used to spend fifteen minutes a day on social media, sharing what I needed to in the morning and then not giving it a second thought. Didn’t work. Then I tried really engaging on one platform. It took a ton of time, and I’ll be honest, didn’t change much. Lately, while I still share across multiple platforms like crazy (I do like to share valuable content), I’ve started focusing more on blog comments. I’m slowly building relationships that way. And if I could find the time to blog a bit more, I think that would increase further. Before I started my current job, I had more time on my hands and was blogging several short stories a week. In the short time I did that, my readership grew, connections were made. So I think I finally found something that works for me; it’s only a matter of finding the time to do it right.

    Really great insights, Mae.

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    • Time is a ruthless demon for all writers, I think. I do believe that the best connections come from the blogging community. I’ve been neglectful of my blog recently, and I know my best engagement comes from there. It feels more like talking with friends over coffee than the quick fast-food shares of some of the other platforms. Interesting that you invested time on a single platform but nothing really changed. I’ve found when I put extra effort into engagement I make good connections and build relationships. Sometimes, however, I hear crickets. It’s a two way street and sometimes traffic is bottled or oblivious at the other end.

      I’m not a fan of most social media platforms, but there are a few I really like. And I would love to roam the blogosphere more. There is so much great content and out there, provided by bloggers I’d like to get know better, but as you said–time. It’s the enemy of us all!

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  31. Mae, this blog makes so much sense to me! I spend each day, frustrated, trying to figure out how my fellow authors keep up with all of this…guess I’m happy to hear I’m not the only one! I want to write, think I’m good at it, but, each day, I’ve got so many e-mails to answer, so much to keep me away from writing… But, then, if one wants a presence, wants their talent noticed, it seems one must jump through the hoops…unless, of course, you want to spend money and turn it all over to a ‘handler’! AND, I’m retired and don’t have outside work interfering with my writing.
    Thanks, Mae, for sharing your frustrations… You most definitely are not alone! ♥

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    • Billy Ray, I can soooo relate to your frustration. Everything you said makes absolute sense. We spend so much of our time answering emails, navigating social media, blogging, and trying to maintain a presence, that our writing often takes a backseat. And we’re writers!!!! It’s absolutely crazy.

      I wish there were a magic formula, but if there is, it continues to elude me. I guess that’s why most days I’m exhausted until evening rolls around. One plus for all of us is that we’re in this mess together and can all relate. At least we can share the frustration inherent in an author’s life together!

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  32. Great article, Mae. I’m a blog guy. The fact that it feeds into my other social media sites is a benefit to me. It’s like my blog has tentacles reaching into the other formats. I’m not a fan of social media and wouldn’t be as accessible if I weren’t an author. There are times where keeping up with two blogs can be a burden. This one is nice because others share the load here.

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    • I’m not a fan of social media either, Craig. If I weren’t an author I would still blog and possibly have a Twitter account (I use it as my primary source for news in addition to social content). That would likely be the extent of it for me. I think most writers tend to be private individuals as a rule, so it’s hard to splash ourselves everywhere online.I use auto feeds from my blog to Twitter, Triberr, Facebook and Google+ but there’s a school of thought that says auto feeds are bad (another day/another post) so I’m on the fence about stopping the Facebook and Google+ feeds. I use to do both of them manually but it began problematic in not having enough time.

      I like that we share the posts on this blog, too. It not only helps with the responsibility but also with the varying viewpoints we get. And I’ve learned so much from my fellow SE authors!

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  35. Too much social media and we can end up like scrambled eggs! I like the idea of concentrating on one or two areas. Like you, I have several accounts but I need to concentrate on just one or two. Building my blog (and email list) is going to be my main area of concentration this year. I do have a Facebook page and group and I’ll keep those. Twitter and Tribber are probably the other way I’ll go. I already have accounts, just don’t spend a lot of time either place. Great post today, Mae!

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    • Interesting that you mentioned your email list, Joan. I’ve been really lax with mine. I do think you’re smart with your Facebook Group because that can also lead to more names for your email list. I’m a fan of blogging, so I should spend more time building my content there. Every now and then I even consider giving my blog an overhaul, but then I run up against the same dreaded hurdle of time. Ack!

      I’m a fan of both Twitter and Triberr so I’m with you there. Staci and I originally “met” thanks to Triberr. 🙂

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  36. Greta post Mae. I have several social media accounts too and the list looks like yours. I tend to spend my time on networks where I am in contact with readers more, like Twitter, my blog and Instagram. I have many connections on LinkedIn and most of them are authors or in a similar industry. I don’t post there often, but if I have an interesting article about writing I will share it there. I also look there for articles, for the same reason. I have Lizzie’s Book Group on Facebook and share marketing ideas for authors there, but don’t post on other FB pages very often. You are right that you can easily spend so much time on social media, that everything else is forgotten or sidelined. It’s a balancing act.

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    • A balancing act is a great way of looking at it, Lizzie. It also sounds like you’re doing well with your chosen platforms. Spending time where you have the most connection with your readers is definitely the track to take. I’ve heard Facebook Groups are a good platform for authors. I’ve even toyed with the idea of creating one but fear I would neglect it since I’m so bad about using Facebook. REALLY bad, LOL. LinkedIn is also great. I’m seeing more and more authors there these days, and I also think it’s wonderful for local connections (another one for local connections is Alignable). Thanks for sharing!

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  39. This is an area that requires a lot of thinking for me. I mainly use facebook, both for personal and wiring contacts. I don’t really have a following yet, so instead of analysing which social is best for me to connect with readers, I can consider what works with me on the reader-side.

    Blogs/websites are still my go-to source of information/connections wth others’ work. And emails subscriptions play a big part in my going back to those sites.
    I’d like to spend more time developing my blog and email list but it’s proving harder than I thought.

    I find facebook (especially Facebook’s groups) a great place for connecting with other writers, and sharing ideas and experiences. Here too I have to work to grow my author page and group.

    I used to love Twitter but it’s a but too chaotic right now and my feed seems an endless string of unashamed self-promotion. However it’s still a good place to find articles on specific topics.

    Pinterest could be the death of my productivity. I could scroll through it forever. Time ago I created a board for my novel Secrets of a Handbag. Guess i should reboot it a little.

    At present I’m afraid of trying something new. Actually I can’t afford to spread my time more than this, but some social you mention in the post sounds intriguing! I’d like to know more.

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    • Hi, Irene. Facebook groups are a great place to connect. I know many authors who use them. If you’re making connections and building relationships, that’s all that’s really important. As for your blog, building a following does take time–and I still lament the size of my email list. That’s one area that I’ve personally neglected and it’s probably the most important. The readers who offer their emails are ones who are truly interested in what you have to say.

      For Twitter, you might want to try using a program like Hootsuite or Tweetdeck that allows you to stream content into lists. You can build your lists by Twitter users or keywords so that you’re seeing mostly what appeals to you. It also helps you connect and better communicate with the Twitter users you prefer to engage.

      I know if I ever set aside the time to spend on Pinterest I could spend a full day there. It’s a fun platform, but like you said—the death of productivity. I, too, could scroll and pin forever 🙂

      I’m glad you found some of the other social accounts I mentioned interesting. Triberr and Creator Collabs both work in conjunction with Twitter. I like them because they require very little time on my part. You’re mostly just sharing interesting content from other bloggers, who in turn do the same for you.

      I guess it call comes down to finding what works best for each of us. And, of course, managing our time. The latter of which is easier said than done! 🙂

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  41. Great advice, Mae! I use Twitter as my main platform. I also use LinkedIn and Pinterest and Google+ but not as much as Twitter. Also I click StumbleUpon for blog posts but don’t really know how to use it! After my debacle with Facebook recently, I only have author social media and nothing on FB. Were I not an author, I would never have gone on social media at all. Other than that, I have my blog 🙂

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    • After my blog, Twitter is my main platform too, Harmony. I’ll share to StumbleUpon and scope content there from time to time, but other than that I don’t really use it. Like you, if I weren’t an author I never would have ventured into the realm of social media. Since I have, there are definitely platforms I like, and I’ve made many great online friends as a result. That said I don’t ever see myself becoming a fan of Facebook. If it weren’t for the fact I do get results when I run ads there, I would probably shut that account down.

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  42. It is a dilemma. Right now I devote most of my time to Twitter and Facebook groups. I try to remember to use Pinterest and Google+. There isn’t enough time to spread between too many channels, as you say, and still get much else done. I think more genuine connecting goes on on Twitter and Facebook. I also tend to think in words more than pictures, so those networks mean more to me than Instagram.

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    • Hi, Barbara. Twitter and Facebook are definitely the two biggest platforms with the most users. Sounds like you are making the most of them and your connections on both. I feed my blog to Google+ but always forget to hop over and interact shakes head And I forget Pinterest is there. Maybe it’s habit. The more you use something, the more it becomes habit?

      Genuine connecting is what it’s all about. There are just so many different social media platforms out there it’s like choosing the right box of cereal (ever notice how many different cereals are out there these days, LOL?)

      Thanks for sharing your thoughts today. Here’s hoping we all find the right balance between our social media accounts and writing lives!

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