Hello, SEers! Mae here.
I think most of us are familiar with Twitter lists, but I’ve heard from a few people who aren’t using Twitter in conjunction with another program like Hootsuite or Tweetdeck, either of which make your tweeting life a lot easier. For the purpose of this post, I’m going to stick with my preferred platform, Hootsuite, but either will get the job done.
As a basic reminder, to create a Twitter list:
Open Twitter
Click your profile icon photo (upper right)
Select LISTS
Scroll down slightly and select CREATE LIST
In the pop up box you’re able to name your list, give it a brief description (i.e, mystery authors) and decide whether you want to make the list private or public. A private list can only be accessed by you. Making a list “public” allows other Tweeps to use it as well. A list can be as small or as large as you want.
Once you decide on your lists, it’s time to start adding Tweeps.
To add someone to a list:
Go to their profile page
Click the settings sprocket beneath the header photo
Select ADD/REMOVE FROM LISTS
Select the appropriate List
You can also create a list on the fly by following these same steps and then selecting the CREATE A LIST button. It’s possible you may want someone in more than one list, easy as clicking your choices.
So now that you’ve got all these wonderful lists, what do you do with them? Everyone knows it’s impossible to stay on top of tweets when you’re following thousands of people. For the most part, we all have an inner circle, middle circle and outer circle (or however you want to define it) when it comes to our online connections. Because I want to see what my friends are tweeting about, I have a list devoted to “writer friends.” This allows me to separate their tweets out of the thousands pouring into my stream every few minutes. I could view these by going to my lists on Twitter. Or I could see all of my lists at once by having them stream into Hootsuite.

Figure 1
Hootsuite is a free program. There is a pay version, but I haven’t found the need to upgrade and I’ve been using it for several years. You can download the free version at Hootsuite.com.
Once you have your account set up, you’ll log-in using Twitter by authorizing the app. Now you can start adding streams by clicking the + ADD STREAM button in the upper left corner of your dashboard(Figure 1).

Figure 2
From the pop-up box, you’ve got a couple of options. You can add streams for @mentions, DMs, and scheduled tweets (among others). You’ll probably want to add a few of these (Figure 2).
Next, click LISTS at the top right of the pop-up box (Figure 2), use the drop down arrow to select your profile, and your Twitter lists will appear. Now you can add streams for whichever lists you choose. Eventually you’ll end up with a dashboard that displays all of your lists at a glance. Because Hootsuite gives you 10 streams with your free account, you may have two pages to toggle between. Here’s a snapshot of one of mine:

Figure 3
You can see how it enables me to sort content from fellow Tweeps and subjects that interest me at a glance.

Figure 4
When building your Twitter streams, you probably also noticed that you’re able to import feeds from other social media programs. Hootsuite allows you three profiles with a free account, which means you can view content from more than one source on your Hootsuite dashboard. I have mine set to feed Twitter lists, my Facebook author page and my FB profile page. Now I don’t have to hop between platforms if I don’t want to. And with a selection that includes Facebook, Google+, Instagram, Pinterest and more, you have a lot of flexibility to choose from (Figure 3).
Another feature I love about Hootsuite, is the ability to set KEYWORD streams. These are great for tracking subjects that interest you. If that sounds good to you, click HERE to Tweet it.
Because I wrote a series based on the urban legend of the Mothman, I have a Hootsuite stream devoted solely to the keyword MOTHMAN. Why would I want to track that keyword? Well aside from the fact that I like the subject, anyone tweeting about the Mothman could be a potential reader of my novels, therefore someone I might want to follow and engage with.

Figure 5
To create a Hootsuite stream devoted to a keyword (or keywords), click the +ADD STREAM button, then select “Keyword” from the pop-up box (Figure 5). Don’t forget to make certain your profile is set to your twitter account. Now anytime someone tweets about your keyword(s), those tweets will appear in your stream.
Finally, here’s something fun to play around with—did you know it’s possible to see who has YOU on a Twitter list and on which list(s) you appear?
To see who has you on a Twitter List:
Open Twitter
Click your profile icon photo (upper right)
Select LISTS
Click MEMBER OF
Some of the lists I discovered I’ve been included on are Friday Readers, Folklore Thursday, Thriller Writers, Thriller fans, Supportive Authors (how nice), NaNoWriMo, Writing Gurus, Influential Authors (how cool!) just to name a few. It’s fun and can be surprising to see who added you to their lists.
One final thought in parting: If you’re not using a PINNED TWEET on Twitter, I highly recommend setting one up. The first thing I do when someone follows me or retweets any of my content, is to look for their pinned tweet to share.
To pin a tweet:
After making a tweet, click the three dots below the tweet (…) and select PIN TO YOUR PROFILE PAGE. Remember to change out your pin from time to time so that visiting Tweeps have new content to share. Pinning a tweet is also a great way to spread news about your latest release, reviews, book sales, etc. Be clever. You can have a lot of fun with this one. And when you’re including links to a loooong URL, hop back to Hootsuite and plug it into their handy link shortener.
You’ll go from this https://maeclair.net/2016/12/30/the-writing-year-that-was/ to this http://ow.ly/4Ap6307PiFg which is a heck of lot more handy for a Tweet.
Now it’s your turn.
Do you use Twitter lists? What about Hootsuite and keyword streams? Have you scoped out who has you tucked onto a Twitter list you didn’t know about? Let me hear your thoughts in the comments.
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Reblogged this on The Owl Lady.
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Thanks so much for the reblog!
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Thank you for sharing. Very useful information.
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My pleasure, Michele. Thanks for reading and commenting!
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I do have Hootsuite pro and I use it every week to bulk schedule more than two hundred shootouts during the week. It took me a few weeks to get the hang of it, but it saves me a lot of work on Tweets I repeat often. It’s worth every penny of the monthly fee.
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Hi, Phillip! Wow, you do a lot of scheduling. I don’t do near that amount but it’s good to know that Hootsuite Pro is worth it’s value. Thanks so much for dropping by to share!
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Thanks for helpful tips Mae 🙂
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My pleasure!
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Reblogged this on Naomi Jordan Cook and commented:
This is great information that you can use.
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Hi, Naomi. Thanks for visiting and thank you so much for the reblog!
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This is an amazing article, Mae. I use Tweetdeck and Hootsuite regularly, but I’ve never explored their various possibilities as you have outlined. Goodness…so much to learn. Thank you for addressing this complicated and somewhat burdensome topic. Great job!
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Thanks for visiting, Gwen, and I’m so glad you found it helpful. I’ve never used Tweetdeck but I’ve heard great things about that program too. I love my Twitter lists and streams in Hootsuite. So much information at a single glance!
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Awesome share, Mae! Thanks a bunch for pulling it all together like this. And I’m thrilled to be amongst your “writer friends” list! 🙂
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Of course you are there! 🙂
So glad you found the post informative too. I’m delighted so many readers are finding it useful!
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Reblogged this on Don Massenzio's Blog and commented:
Here is a very useful post from Mae Clair’s Story Empire blog on using Hootsuite and Twitter
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Thank you so much for that, Don. Much appreciated!
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Thank you, Mae. This is a wealth of great Twitter info! Shared 🙂
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Thanks so much for checking it out, Tina, and for the share. I’m delighted it was helpful!
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Great Information Mae. I use Social Juke box since my life is made up of a series of Tweets. I wish I had this a few years back, though. Thanks again.
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Social Juke Box is a new one on me, John. Thanks for sharing. I’m going to have to look that one up and see what it’s all about!
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It is more of a message delivery system than keeping track of who is tweeting. All my tweets are set up and delivered when I want them to go out. I can do recognition and promos etc. Leaves me to really thank and answer those who mean the most directly.
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I was using RoundTeam for that but got disenchanted with a few of its features. Social Juke Box might be the answer for me. Thanks for mentioning it here. I’m going to check it out.
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This looks really useful info – though I have to admit my mind goes blank when reading all the things i need to do. I’ve only ever used Hottesuite when I (occasionally) schedule posts over a week or so. Must get my act together and learn to use it more effectively.
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HI, Mary. I know all about that blank space 🙂 There are so many options out there in the realm of social media it’s almost impossible to keep up. I often feel like I’m barely treading water which is why I”m happy to share what little I do know. I hope this post is useful. Many thanks for visiting and commenting 🙂
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Reblogged this on Chris The Story Reading Ape's Blog and commented:
In case you need to know 🐵
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Thanks for sharing, Chris.
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Welcome Craig 😀
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You riock, Chris! Many thanks for the reblog! 😀
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My pleasure Mae – Great Information 😀
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Thanks, Mae! I’ll have to look into setting this up.
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Hi, Traci! I remember you asking about Twitter and Hootsuite before. I hope you find this helpful. Thanks for checking it out!
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You’re welcome! I have some lists, I want to do an Indie one as well when I get time. And I always forget about Hootsuite, this guide will help me in the future. I saved it with Pocket for reference.
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Excellent! And an indie list sounds like a good one to have!
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Yes, and you generously shared with me, and I’m still stumbling around…thanks push…I got as far as Hootsuite–saw $$–and fell off the bus. Thanks for the reminder!
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Hey, my friend! So delighted to have you drop by Story Empire. Ignore the $$$ part of Hootsuite and sign up for the free version. I’ve been using it since 2012 with no need to upgrade to the paid platform. You’re rocking Twitter. You’re gonna love this. And if you have questions there is always Panerra or the library. I’ve got the wifi issues worked out 😃
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Reblogged this on jw's historical and commented:
and dear lord, I have yet to learn this–the time is now!
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Thanks for the reblog. And this will be piece of cake in no time 😉
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Reblogged this on The Write Stuff and commented:
I have a post up at Story Empire today that a lot of readers are finding helpful. If you’ve ever wondered how to use Twitter, Twitter Lists and Keywords in conjunction with Hootsuite, pop on over and give it a looksee. You might find something of value 🙂
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Very useful. I’ve never used lists, but I can see how handy it would be. The thought of going through all the Tweeps i follow to set one up though sounds quite offputting! Any tips on how to manage that? I love the idea of setting a key word… you can do this with Google, and its really interesting to see what comes up, but using it to find potential readers is vety clever. I tried Hootesuite once but just found it really confusing. Maybe I should have another look…
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HI, Ali. Thanks for dropping by!
You can build your lists over time. Start with one or two and add a handful of friends and bloggers. The great thing about lists is you can update them at any time, adding others to an existing list. Something else I forgot to mention in my post is that you can also favorite tweets, reply to tweets and retweet directly from Hootsuite. And you can schedule tweets if you’d like to add some automation to your account (although I’d use that sparingly). If you start slow with Lists and Hootsuite, you’ll likely have the hang of it in no time.
Oh, and Google is great! I have Google Alerts set up for my books and name. I should add some about the Mothman and other cryptids. 🙂 Thanks for the reminder!
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Lol! Wow! So I said something which actually helps YOU??? Proud! Haha! Ok. I really must work that Twitter-baby better. Thanks for a great post! 😙
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You sure did. 🙂 Adding Google to my list.
They’re never done, right? LOL!
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Haha! So true!
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Reblogged this on Writing and Music and commented:
Author Mae Clair has put together an invaluable reference for how to effectively use and get the most out of Twitter!
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Hi, Jan! Many thanks for the reblog!
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This post of FULL of great information and tips! Thanks for putting it together, Mae! Pinning it for reference!
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Fantastic! Glad you found it so helpful, Jan!
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I must slow down and go through this post at a slower pace. I’m new to Twitter in that I haven’t done much but re-tweet. Thank you for this. 🙂
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My pleasure! Twitter is a powerful tool and even better when you can structure it with a program like Hootsuite. 🙂
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Well – I just learned a lot. Never heard of Hootsuite and haven’t been making use of lists – but boy, am I on a lot of other lists. off to Twitter to begin my list-making Thanks, Mae!
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My pleasure! I love that this post has been helpful to so many. And Twitter lists rock 🙂
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Mae, I have been using Hootsuite for about 6 months and now you have taught me so much I did not know. Great article and my many thanks.
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That’s fantastic, Karen. I’m so glad I was able to share new information with you. Thanks for commenting and letting me know! 🙂
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Reblogged this on Archer's Aim and commented:
Good Hootsuite usage tips from Mae Clair over on Story Empire today!
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Thanks for reblogging!
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Happy to share!
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Thanks, Mae! You make everything sound so simple and easy–because you’ve spelled it out for us. Thanks for being so generous.
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I’m happy to share, Judi. When I first became active online a friend told me about Hootsuite and shared some tips about streams. Just paying it forward! 🙂
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Very informative. I’m really trying to learn Twitter, so I’ll have to come back to this when my can can absorb it all. I made a list of my author friends, but didn’t keep it up, and rarely use it. I tweet for RRBC, but I’m not a big fan of Twitter.
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I think everyone tends to have a favored social media platform. For me that’s Twitter, but for others it might be Facebook or Instragram. For RRBC, I have a keyword stream set up in Hootsuite, so I can also see tweets that use the RRBC hashtag at a glance. I don’t think I could manage Twitter as effectively as I do without Hootsuite.
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I’ve heard a lot about Hootsuite . May have to look into it.
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Great post, Mae. I rely heavily on TweetDeck and BufferApp. Might be fun to compare them.
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Oooh, BufferApp is a new one on me. I’m going to have to look that up and see what it does.
Of course an SE post about it, and/or TweetDeck would be highly informative down the road 🙂
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Great post, Mae – time for me to dust off my Hootsuite account!
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Thanks for visiting, John! I LOVE Hootsuite. It really makes Twitter so much easier to manage. 🙂
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Wow. Thanks for this, Mae. The breakdown makes it sound easy. I think I’ve told you, I’ve had Hootsuite for years and never used it. You’ve inspired me to get it set up.
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I actually deleted it a few years ago, but I downloaded it again today.
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Yay! Give me an email yell if you have questions or need help!
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Sue, once you start working with it, I think you’ll fall in love with Hootsuite. With all you have going on you, could definitely make great use of it for various lists and keyword streams. You have my email if you have any questions! 🙂
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Great tips, Mae! I need to start expanding my social media presence, and this helps loads! Thanks!
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Awesome! I think you’re going to find it very handy, Julie. It’s extremely helpful to have active social media accounts with followers before the release of a book. That way you have a ready audience….and I know you’ve got something in the pipeline 🙂
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I had no idea I could find out what lists I’m on, lols. Thanks so much for a wonderfully informative post, Mae … off to have a snoop in a minute! 😀
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That part is a lot of fun, Harmony. Happy snooping! 🙂
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Reblogged this on Entertaining Stories and commented:
Mae Clair is up today at Story Empire. She wrote a great post to help us all get more out of Twitter. Check it out.
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Awesome! Thanks for the reblog!
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Of course, it’s great information. You’ll have a bunch of new Hooters out there in no time. (I think we should be called Hooters.)
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So much useful information here. Looks like I’d better get busy with Hootsuite.
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Yep! I think you’re really going to like using it 🙂
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I learned something new today. I’ve been on Twitter for a while now, but I’m not a savvy user. These are great tips, Mae!
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So glad you found them useful, Joan. After blogging, Twitter is my favorite social media platform!
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Reblogged this on O LADO ESCURO DA LUA.
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Thanks for sharing this.
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Thank you kindly, Sir!
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Thanks for demystifying the twitter lists 🙂
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My pleasure! Thank you for visiting. I’m glad you found the post informative and helpful! 🙂
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Thanks for all this valuable information, just what I needed…
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Fabulous! I’m glad it was helpful for you 🙂
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Reblogged this on Anita Dawes & Jaye Marie.
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Very helpful post, thanks for sharing it.
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Thanks so much for the share!
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